AI + Digital + Business: How to Transform on Time in 2025

Name: AI + Digital + Business: How to Transform on Time in 2025
Start: 2025-02-05T16:30:41+00:00
End: 2025-02-05T18:30:41+00:00

Format: Онлайн

Date: 5 / 2 / 25

Time: 18:30

Registration: До 5 лютого 15:00

about the event

Nowadays the digital presence is not just about a website, social media, and a thank-you email. In 2025, the entire customer journey will be in a digital space. That is why businesses need a digital strategy to stay ahead of the competition.

And that’s why we are launching a webinar to help businesses build effective processes using modern approaches and technologies. You will learn about cases from Ukrainian businesses and global giants such as Marvel, Starbucks, Dell, Tesco. Bonus: we will talk about AI and how its correct integration into processes will boost your business.

covered topics

Self-audit of your digital efficiency and presence channels

The client as the core for the distribution of brand digital presence channels

The right and timely digital step helping win the market

AI vs. Humans: why there will be no replacement and how to use AI for your brand today

why attend

learn about the success cases of top Ukrainian and global businesses

get a checklist to determine the key steps of digital efficiency of your own business

understand how to adapt business processes and marketing to digital changes without pain and fails

agenda

Digital strategy: from the red to the blue ocean on the Marvel case

The client and his journey on the Starbucks case

Setting digital goals and KPIs

Audit and selection of digital channels

Automation and integration of technologies on the Dell case

Evaluation of results and optimization on the Tesco case

Speaker

Yulia Maruniak

Yuliia Maruniak has advised over 50 Ukrainian and international brands on effective digital tools, marketing strategy, communications, and building marketing departments. Yulia is a co-founder of the digital marketing agency The Digital State. She is also an adjunct professor at SET University.