SET President spoke at Forbes Tech 2023

On November 23, Iryna Volnytska spoke at the Forbes Tech 2023 conference in Lviv. This year, digitalization of business processes was discussed in a broad sense – from big data to generative AI. Ira delivered a presentation titled “Without a Map: Strategy for Applying AI in Your Business” as part of the AI and The Next Big Thing block. Below, we share the key points from her presentation.

Other speakers at the event included Mikhail Fedorov (MinCyfra), Roman Prokofiev (Jooble), Misha Rudominsky (Himera), Alexander Konotopsky (Ajax Systems), and Denis Sychkov (Horizon Capital).

Key insights "Without a map: a strategy for applying AI in your business"

1. While AI can still tell the difference between a chihuahua and a muffin, it is the computing power that allows businesses to stay ahead of the competition and achieve impressive results.
2. The top 3 tasks solved by AI are efficiency improvement, personalization of customer experience, and better decision-making.
3. An example of AI application for CX is content personalization at Netflix. A nice bonus is cost optimization.
4. How AI is used for decision-making – real-time data analysis, insights, and planning
5. AI helps to improve business cybersecurity by analyzing behavioral biometrics, simulating cyberattacks, or generating fake data.

About Forbes Tech

Forbes Tech is a panel of major players in the tech business, summarizing the difficult year of 2023 and forecasts for 2024, etc. This event is an opportunity for CEOs and company owners to assess the opportunities and threats posed to their business by the development of technology. This year, it was held in Lviv.